We connect brands to the athletes, leagues and moments that move the world — forging transformative alliances that elevate brands, athletes and events alike.
World Sports Advertising is a premier sports partnerships agency. We don't broker logos onto shirts — we engineer alliances that put brands at the emotional centre of global sport, where audiences are most affluent, most loyal and most engaged.
Deal architecture and rights acquisition led by people who sit on both sides of the table every week.
Category strategists who know how sport, media and audience actually convert into brand value.
Access across six continents — from Premier League clubs to Formula 1 paddocks and combat arenas.
Every partnership is engineered for reach, activated across broadcast, OOH, social and live.
From New York to Singapore, we operate where the world's biggest sports and audiences live — so your brand is activated in-market, not from a distance.
Sport has always been one of the most powerful ways for brands to build trust, emotion and long-term affinity. The opportunity to raise the bar in how those partnerships are sourced, structured and delivered has never been greater.
I founded Media Agency Group over 25 years ago with a simple belief: that brands deserved better — better access, better rates, and partners who had the relationships to make things happen at the highest level.
From our roots in the UK, MAG has grown into a genuinely global operation — with offices in London, Manchester, New York, Dubai and Singapore. World Sports Advertising sits at the heart of that network, purpose-built to connect brands with the world's biggest sports properties across sponsorship, naming rights, live events, rights activation and fan engagement.
We've spent two decades building the relationships that make these deals happen — across the FIFA World Cup, Formula 1, the Premier League, combat sports and major regional properties throughout the Middle East, Europe and North America. That network doesn't get built overnight, and it's what sets us apart.
What we bring to every conversation isn't just inventory — it's 25 years of trust, access and delivery, backed by a global media group with the scale to execute across multiple markets simultaneously. We move the conversation beyond logo exposure and into commercial impact. That's what WSA was built to do.
A full-stack partnerships offering — from securing the rights to landing the brand in the real world.
Sourcing, negotiating and securing sponsorship rights with clubs, leagues, federations and rights holders worldwide.
Pairing brands with the right athletes and building endorsement programs around name, image and likeness.
High-impact Out-of-Home and on-site media that turn a digital sponsorship into real-world presence in key markets.
End-to-end creative control, brand safety and campaign management — from LED boards to viral moments.
Seven of the most valuable arenas in world sport — each with billions of engaged fans and the affluent, global audiences premium brands want to own.
We build brand ambassador programs around the most influential athletes on earth — a combined reach that no media buy can replicate.
Representation and access shown are illustrative of WSA's network and reach; specific availability confirmed per campaign.
Sports audiences are increasingly affluent, educated and diverse — the ideal targets for upscale brands and services, with the fastest growth among young and female fans.
Increasingly youthful and diverse — women now 41% (up from 37% in 2018) and under-35s at 42%, driven by affluent young fans, especially in the Middle East.
Women's engagement with motorsport is accelerating — reshaping who the sport, and its sponsors, speak to.
Women are projected to control three-quarters of discretionary spending — making female-fan reach a commercial imperative, not a nice-to-have.
We activate across the two arenas that matter most — live broadcast at scale, and the always-on social and digital second screen.
Real activations, real rights holders, real results — a snapshot of how WSA turns ambition into a place at the heart of world sport.
Pepperstone became the official naming partner of the ATP Rankings. WSA ran a global OOH campaign to turn that digital sponsorship into real-world presence — airports, business districts and host cities including London, Dubai, Paris and New York.
A ringside Instagram shout-out from Conor McGregor sent APU viral across crypto, sports and mainstream media. Branding lived on the ring canvas, corner pads and BKFC's digital channels through fight week.
Floki sponsored the 2024 WTT Champions Incheon event in South Korea — visibility via LED boards, table decals and venue signage, with strong exposure across Asia and global broadcast.
AYS Developers' partnership with the AFA blends architecture and sport — uniting excellence and community impact through global football, with direct access to millions of fans in South America and beyond.
In August 2024, Floki became the official cryptocurrency partner of Nottingham Forest FC — the club's first-ever Premier League crypto collaboration, brokered by WSA. The deal leveraged the Premier League's vast audience of 3.2 billion annual viewers across 212 territories, giving Floki unmatched international exposure far beyond native crypto audiences, while Forest's heritage lent the brand instant credibility with younger fans.
Sports sponsorship turns brands into part of the story. Here's the value we build in from day one.
Partnering with a world-class athlete reinforces trust and authority in competitive industries where reputation is everything.
Athlete partnerships connect brands with audiences who are engaged, loyal and aligned with premium lifestyles.
International competitions ensure brand exposure across every major market, worldwide.
Athletes create exclusive events, VIP experiences and stronger connections with high-value audiences.
Securing exclusive rights locks competitors out of the same sponsorship platform.
Association with elite athletes elevates the brand — serious, global and aspirational.